Product and launch it on Kickstarter. It became the “SELF Journal,” a 13-week system for tracking and achieving your goals on a macro and micro level. Screenshot showing a full journal We knew we had a great product, but there was one challenge: we needed to somehow grow an email list from scratch in a few months so that we had to. WHY BUILD AN EMAIL LIST FOR LAUNCHING A PRODUCT? The first 48 hours on Kickstarter are crucial since this is when the first
jolt of backers will pledge money to your campaign. Once you show Kickstarter that people dig your project, their algorithm will do it’s thing, and you’ll show up under popular projects and perhaps even the first page, like this: Screenshot Telemarketing list showing a successful kickstarter campaign But you won’t get featured on the front page if you don’t have that initial surge of sales, and the best way to get that initial surge is to build a list of people who can’t wait to get it. SO WHAT DID WE DO? These were the six most effective
tactics that we did in the 12 weeks before launch to get our initial 3,235 subscribers, and how you can do them too: Create a Landing Page Apply the “Email Signature Technique” Personally Reach Out to Your Existing Audience Create Shareable Content for Social Media Run a Giveaway for Related Products Use The Medium.com Hack (you have to check this one out) 1. CREATE A LANDING PAGE Our landing page (which has now been removed from the site) explained: The product concept.