Same with Toshiba. "Seven Years of Brands Going to the Sea" Breakthrough in the category: from mother and baby to toys turned out to be so difficult BBK's Vivo and Oppo occupy the top two mobile phone shipments in Southeast Asia But too fast brought a problem, that is, the brand value may not have been developed significantly, it has already changed places, and finally fell into the vicious circle of OEM. In my opinion, the category breakthrough that is really remembered by the market is often the category breakthrough of the same brand. Of course it's very difficult. However, once the second growth curve of Wanmuchun in front of this diseased tree is cleared, the value of the ability of the team will be greatly improved.
Historically, there are many companies that have successfully evolved in the category. For example, Hermes sms marketing service first made saddles, and now it is doing fashion, selling bags and clothes, and has become the head of luxury luggage. Nintendo was founded a hundred years ago. It was the first company to make flowers, that is, Japanese playing cards. In 1970, it was transformed into video games. These are all very successful companies in the evolution of the category.