Around 2014-2015, the scale of running users has bulk sms service exploded for several years. In addition, the national policy of "encouraging competitions and canceling approvals" greatly encouraged the development of running events. Event users have developed from professionalism to popularization, and more and more events have occurred. Appear. The boss is an bulk sms service extremely typical user of long-distance running. The boss intends to explore to be a platform for registration of running events, to provide a platform for event recruitment for the event organizing committee, to discover more events for runners, and to match the two to reach a transaction. an item). Business planning: business communication and program discussion, formulating business processes, division of work and collaboration processes Set up a team:
BD and customer service and 1 WeChat official bulk sms service account operation and WeChat community operation, the existing R & D team combination Product system: Quickly implement the proposed version of the front-end website and H5; the simple BD events: Cooperation for all long-distance running events such as marathon, cross-country race, fitness running, triathlon, etc. Collect the information of the organizing committee in the competition information of the competition platform and the information of the online organizing committee. Contact information of the bulk sms service organizing committee Continue to expand the circle resources to introduce C-side customer acquisition: H5/Website product organic traffic WeChat running community operation Public account operation and promotion, and regularly carry out welfare activities for event quotas Customer conversion:
Convert through early bird promotions Running bulk sms service community operation transformation Product system: regular iterations (it's been too long to remember, list some major function iterations in order) Iteration 1 - Discount method: In order to better promote user conversion, a series of preferential activities have been launched: early bird discount activities, group report discounts, coupons, discounts, etc. Iteration 2—Result query: The platform embeds the bulk sms service event timing service provided by other teams of the company, and users can return to the platform to check the results after the competition. Iteration 3—Participation Insurance: Users can purchase a participating life insurance when registering for the event. The company is exploring the direction of profitability, and other resource teams in the company have a platform dedicated to insurance.