Product manager at salesforce marketing cloud, about the latest enhancements to sfmc and how email marketers can use interactive campaigns to create happier and more engaged subscribers. Did you know you can access the power of litmus right inside salesforce marketing cloud to show real-time insights in over 70 popular email clients and devices? Learn more about our integration with sfmc → episode transcript jason rodriguez: welcome to delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. I'm your host, jason rodriguez. Delivery is brought to you by litmus, the only platform professionals trust to help you send emails with confidence every time.
Over 600,000 marketers use litmus tools to create, test and analyze better email campaigns faster. Visit litmus.Com to start your 7-day free trial of litmus company mailing list and start sending better emails today. Be sure to subscribe to delivering on itunes or spotify to listen to future episodes and join the conversation on twitter using the hashtag So today I have the pleasure of chatting with matt schmitter. Matt is a product manager at salesforce, where he works on salesforce marketing cloud. Prior to salesforce, matt spent time at experian and cheetah digital before joining the team at rebel,
The pioneering interactive messaging agency acquired by salesforce in 2018. I'm excited to talk to him about all things interactivity in salesforce marketing. Cloud as well as his experiences in the industry. So welcome to the podcast, matt. Matt schmitter: thank you very much. I'm so excited to be here. Jason rodriguez: awesome. Well, let's start by talking about your history in the email industry. I know you've had a little journey from the beginning until today where you work at salesforce as a product manager. So just tell us how you got to where you are now. Matt schmitter: of course. So many, many years ago I started with cheetah when they were still cheetah mail, an experian company, and I actually spent, you know, a little over a decade working with clients there