However, many nonprofits lack a few things that most B2B and B2C marketers have to make content marketing successful: staff and budget. Job Function Email List But even with these challenges, nonprofit content marketing success – even on a smaller scale – is possible. Job Function Email List By just taking a few deliberate steps, nonprofits can create and maintain a content marketing plan that will live on for years, continuing the nonprofit's goals and working to grow a stronger community.
HANDPICKED RELATED CONTENT: The Future Model for Content and Media Marketing is Identical Nonprofit landscape “When it comes to Job Function Email List content marketing, many nonprofits have very meaningful stories to tell,” said Russell Sparkman of FusionSpark Media. “Because nonprofits cover a wide range of social, health, and environmental issues facing society, their core mission is conducive to Job Function Email List meaningful and inspiring storytelling.
The nonprofit's mission is conducive to meaningful and inspiring storytelling, said FusionSpark via annoying. Click To TweetAccording to Job Function Email List Russell, the combination of structured goals plus meaningful stories enables nonprofit marketers to Job Function Email List to create content that matters to people's lives, that is likely to be educational and inspiring, and definitely shareable. Even though nonprofits are set up for content marketing, not enough four-fifths (79%) say their organizations use it.