Every interaction is an opportunity to evaluate and improve your messaging bot. Use people's answers to determine how and where to develop your abilities. And don't be surprised if your community communicates with user feedback and feature requests. The build>measure>learn cycle (a favorite of mine from the Lean Startup methodology) should always be running. The Future of Facebook Chatbot Marketing Regardless of your opinion of Messenger bots, it's clear that they're here to stay. They unleash the ability to provide personalized and interactive communication in a way that makes it easier to find information, connect with businesses, and buy products all in one place. Mark Zuckerberg said in his F8 keynote: “Nobody wants to have to install a new app for every company or service they want to interact with.” Building on the already popular Facebook Messenger app, chatbots can allow brands to reach customers without that added friction.
Advertising Continue reading below So what happens to mobile apps? The application template is down. These applications are hair masking service expensive to maintain and update. But more importantly, people don't use many apps regularly and don't download as many as before. If consumers can satisfy their needs in Messenger or other chat apps, and with chatbots meeting most mobile app marketers' desires, I doubt mobile apps will survive. And what about websites? For quick answers to my questions, I can turn to personal assistants such as Facebook M or Allo. For news, I don't need to scroll through a plethora of information on a news site, when a Messenger bot can provide personalized summaries. You can start on an airline's website, but hit the chat button to complete your booking in Messenger, as it's easier with the natural language processing of dates and locations.
And when it comes to conversational commerce, not only can I get notifications for products I'm interested in by an algorithm, but all of my account and payment information is known to Messenger so I can pay with one click. Why am I going to bother creating an account just for your website? Advertising Continue reading below Websites and mobile apps are just interfaces to your business. It seems that Facebook hopes to create a new paradigm for the Internet. The promise of chatbots is that from Messenger, you have a one-stop-shop for everything from booking a restaurant to reading the news. Plus, you can do it with a speed and ease that would be impossible if you were switching between apps or websites. Chatbots are poised to become the default option for millions of online interactions.