We have already entered an era where personalized business is at the forefront of the market. Ask the majority of marketers out there and you industry list will know how true our introductory statement is. There is no doubt that a personalized approach helps boost your customer retention rates. In fact, you already have a wealth of tools that help with the personalized industry list approach; tools that allow direct interactions based on specific conversations.
However, for this relationship-based approach to work, you still need a verifiable database that can provide you with useful data on each customer. Most industry list importantly, these data sources need to be connected to your CRM Solution . Here are a few data sources that need to be linked to your CRM solution Previous Purchases Purchases of the past are a great source of data. The data here helps you determine the exact tastes and preferences of the customer. Needless to industry list say, this can be very useful for designing personalized campaigns. Also, you can use the data to strengthen your customer service.
When the customer calls, the data obtained from previous purchases can give customer service staff a rough idea of who the customer is and industry list what he / she wants. Referrals When you have invested money in marketing, it is only logical that you track where your new customers come from. Referral sources can range from organic search and social media posts / advertising to even mutual friends. However, obtaining accurate information is a major challenge. Sometimes, customers industry list will not bother to respond. So, create a system that allows you to track how purchases are made. For example, you can create coupon codes for each channel. This will encourage the customer to make a purchase and also help you gather information.