It will continue to the 5th season in 2021 and become one of the favorite programs of young people; the Tucao conference is so popular, on the executive list surface, it is inseparable from IP Li Dan's operation, inseparable from Tencent Video's behind-the-scenes top recommendation, and inseparable from the adaptation of comedy form The preferences of executive list contemporary young people. From the perspective of product and market, "Tucao Conference" and its revision, I think the following 7 points are worth thinking about and learning from.
Flow aggregation effect of different circles The top-level representatives of traffic in all walks of life, with clear labels, gather different groups of people executive list, and maximize the effect of traffic aggregation within the budget. What does that mean? Anyone who has watched the Tucao Conference knows that the guests of each issue are representative groups executive list of people from various circles; from the perspective of the Tucao Conference in 2021, there are Yi Lijing, the chief writer of "Southern Weekend", Xu Zhiyuan, the chief creator of "Thirteen Invitation", and rapper Rapper.
There are the anchor sister Wei Ya, the cross talk expert Yan Hexiang, the new-generation hard candy girl Chen Zhuoxuan, the memories of the older executive list generation Li Ruotong, the popular actor Yoko, and the entertainment stars Zhang Yuqi, Zhang Da, Da Zhangwei, etc. . To find traffic users from different circles, the ROI can be maximized. There are executive list very few homogeneous guests and main coffees, each of whom represents millions of fans behind the scenes and the attributes of users in their own circles. Looking at the user group of Hard Candy Girls, you may not know who Yan Hexiang is.