Do I ever study how to increase my opt-in conversion rate? * Do I even have an auto-responder service like aweber? In the recording this morning, I also heard Mike Filsaime say that if he had to start all over, the #1 thing he would do first is focus on building mailing list and nurturing and squeezing every last pennies out of his e-mail list. That's "The How and Why" You Make Money This wisdom doesn't just come from studying marketing like a rabid squirrel. The-money-is-in-the-list has also been my experience.
The only money I made before I started my e-mail lists were through AdSense clicks. A few dollars here, a few dollars there. A prospect comes and goes (vanishing forever). If you have an opt-in on your page, you can capture that visitor and make him/her a mailing list customer for life. Okay... Besides having customers for life, prospects don't normally buy on the first look at a sales page. It generally takes up to 3 or more looks before a person buys.
With an e-mail list, you can offer your product more than once and influence him to buy everything you can sell over the lifespan of your business. With mailing list an opt-in list of e-mail addresses, you are holding a potential goldmine. You have a captive audience, a marketable population that can further improve your business. If approached correctly, these people will continue to patronize your business and recommend you to friends and family, and your business will grow.