Break each of your big goals for the year into quarters, as in calendar quarters. If your goal is to make $100 a day, maybe you should be making $25 per day after the first three months, then $50 per day after six months, and so on. Then break each quarter into monthly goals. So maybe you should be making roughly $8 per day after the first month, or something similar.
There are several ways you can break your email list goals down into quarters and months, based on the type of goal you're dealing with. The two most common are: * You can "ramp" the numbers you want to achieve, such as ramping up your subscriber count each month. * You can set milestones, such as how much free time you have per day at the end of each month. Now, once you've broken your goal into smaller chunks, it's time to come up with the daily and/or weekly tasks necessary to achieve each smaller goal.
For example, to get to your $10 per day after the first month, you might say you'll get, on average, one new sale of your $27 product per day (that will do better than $10 per day, but you get the point). If you assume a one percent conversion rate, which is pretty conservative but also pretty common in today's web internet marketing, you'll need 100 people to see your offer every day, you then need to specify how you'll make that happen.