Our way of using search engines has changed a lot in recent years. Instead of firing off keyword combinations and expecting them to understand us, we now know that we can address them as naturally as if we were asking a person. And most of the time, the seeker understands us and is able to resolve our doubt. Is magic? No, it's semantic search. Join me to discover all its secrets! Do you want to improve your SEO positioning and also your Inbound Marketing strategy ?
Click here and download our free ebook Semantic-searches-what-are-and-their-importance-in-SEO What are semantic searches? According to Wikipedia, "semantic search is a process used to improve Internet searches by using data from individual email list semantic networks to disambiguate queries and text on the web in order to find the most relevant results in relation to the demand of the user". The most outstanding feature of this type of search is that the exact keywords no longer count so much, but the meaning of the search, that is, its intention and its context.
The context are the factors that surround the search and that help search engines to show more relevant results in relation to the real intention of the user. For example, a person searching for "restaurants" in Madrid and Beijing will not see the same results. Logically, the location is a very important element of the context, but it is not the only one. Aspects such as previous search history, date and time, language and others are also taken into account.