Apr 02, 2022
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Search & Performance Media Performance Max – released The new campaign, Performance Max, which was published in November 2021, was quickly received with open arms by advertisers. Performance Max (PMax) makes the most of Google Ads, AI, Whatsapp Number List and automation technology. This allows advertisers to promote their campaigns across all Google services from 1 campaign, to achieve more online sales, leads and/or traffic. Retailers who upgrade their Smart shopping campaigns. To Performance Max will see an average 12% increase in conversion value with the same or an improved return on ad spend. Across all marketing objectives, advertisers using Performance Max campaigns see an average 13% increase in total Whatsapp Number List incremental conversions at a comparable cost per action. Also read: These are Google's plans for search, shopping & analytics [EMEA recap] Read more about Performance Max here. Tools to measure Performance Max performance New Campaign Prediction – Released Get estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max campaign with goals for lead generation or online sales, you'll get a weekly performance forecast based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read Whatsapp Number List more about Performance Max here. Experiment with A/B testing – beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in conversions or conversion value when Performance Max campaigns are added to complement other similar campaigns in the same account.